Have Google really invented a better mouse trap?

With adwords you get instant results. You do not have to wait for your advert to be printed and distributed which can take weeks with traditional media. You know if it is producing results without having to commit large sums of money. Your adword campaign is instantaneous and you can change the copy as many times as you like. You know exactly how many people have had the advert displayed to them. How many found it relevant and interesting enough to click on. In contrast, if you ask any magazine or newspaper how many people actually saw your advert they would be unable to give you any accurate information, only generalisations about estimated readership.

Although adwords is one of the most measurable forms of marketing, effective creation, management and control is still essential and this is where Googleadvertiser comes into its own giving you the confidence that your Google advertising is running at its optimum.